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2026-11-04
Amy Jackson Wears AMARICE: The British Actress Chooses a 100% Silk Top by the Ukrainian Fashion Brand
know moreBritish actress Amy Jackson, married to Ed Westwick — best known to millions as Chuck Bass from the iconic series Gossip Girl — has chosen the Frame Top by Ukrainian fashion label AMARICE. And if the world of Manhattan's Upper East Side has taught us anything about fashion, it's that the most memorable looks are often defined by the smallest details.
2026-11-04
Vera Brezhneva in Amarice Azzurra: The Modern Skirt Suit Reimagined
know moreIn her latest music video, Vera Brezhneva wears the Azzurra Suit by Ukrainian fashion brand AMARICE. With its open shoulder line, sculpted jacket and pencil midi skirt, the light-colored ensemble offers a fresh perspective on classic women's tailoring. It also arrives at a moment when the women's skirt suit is making a notable return to the fashion conversation.
Once closely associated with corporate dressing, the skirt suit has found a new identity. Less rigid, more versatile and increasingly defined by personal styling, it is becoming one of the most interesting expressions of modern tailoring.
2026-10-12
The Collectors by Amarice: The Art of Curating a Personal Legacy
Some pieces are chosen for a season. Others stay with us for years, gradually becoming part of our personal history. It is this enduring sense of value that inspires The Collectors, the new collection by Ukrainian luxury womenswear brand Amarice. Drawing inspiration from the art of collecting, private art collections, and the refined world of European aristocracy, The Collectors explores the relationship between personal taste, memory, and the objects we choose to keep.know more
2026-07-30
Royal Ascot 2026: How the Amarice Azzurra Suit Appeared at Britain's Most Prestigious Horse Racing Event
know moreRoyal Ascot is much more than Britain's most prestigious horse racing event. For over 300 years, this iconic occasion has been a symbol of royal tradition, timeless elegance, and impeccable style. Every summer, Ascot Racecourse welcomes around 300,000 visitors over five unforgettable days, bringing together members of the British royal family, celebrities, designers, and fashion enthusiasts from around the world.
2026-07-01
Fabrics that signal wealth: which fabrics look the most expensive
There are fabrics that immediately signal quality — even if there isn’t a single logo on the garment. They are easy to spot: they react beautifully to light, retain their shape after several seasons, and look so ‘expensive’ that it is impossible to fake it using the usual styling tricks. That is precisely why today the fashion industry is increasingly talking not about trends, but about ‘material awareness’ — the ability to recognise truly premium fabrics and ensure they make up the majority of your everyday capsule wardrobe.know more
2026-06-14
Investment dressing: how to build a wardrobe in the ‘Old Money’ style and understated luxury
We live in an age where impulse buys and micro-trends have become the norm, but this normality often means that many items in our wardrobes cease to provide the most important thing — the joy of wearing them.know more
2026-05-08
Perla di Liguria is a story told through fabrics and silhouettes
Inspired by life in Portofino, the collection captures slow mornings by the sea, soft light, and calm, beautiful days. It is about sophisticated daily wear and minimalist fashion that feels natural and easy. The collection’s centerpiece — our version of a denim shirt dress. Made from lightweight cotton denim, in a deep dark indigo shade, this dress has a soft belted silhouette that highlights the waist. It is a timeless item that works for both day and evening, creating a perfect quiet luxury denim outfit.know more
2026-03-28
Kelly Rutherford style analysis: A timeless aesthetic of quiet luxury
In the modern social and fashion landscape, very few names remain synonymous with impeccable taste across decades. One of them is Kelly Rutherford. Her looks regularly appear in street style reports and fashion editorials, while the actress herself has become a defining symbol of quiet luxury fashion. At a time when the old money aesthetic is experiencing a global resurgence, the Kelly Rutherford style phenomenon has once again captured the attention of the fashion world. Her wardrobe perfectly illustrates how premium women's wear can feel refined and compelling without overt displays of status — a philosophy that reflects the essence of luxury designer brands and intellectual fashion.know more
2025-12-02
It’s time to lift the curtain and speak about one of the most essential foundations of Amarice — our fabrics.
It’s time to lift the curtain and speak about one of the most essential foundations of Amarice — our fabrics. Long before the first sketches, the first fittings, and the first seams, we knew we wanted to create pieces that would outlive trends. That is why we travelled to Paris and Milan in search of those very fabrics: the ones with history, character, and uncompromising quality. This stage became a turning point — we set a standard we will never abandon. Every fabric chosen for the debut Amarice collection shares one defining quality: it is not just beautiful. It shapes the silhouette, elevates the feeling, and reflects the quiet confidence of the woman for whom we design each piece. And now — let us tell you about each of them.know more
2025-10-15
Dinner with Swans
The idea behind the Dinner with Swans collection was born after discovering The Swans of Jet Society — a documentary account of the women who, in the 1950s–70s, became symbols of social elegance. They were the ones who defined the notion of style long before social media existed: Barbara Hutton, Lee Radziwill, Talitha Getty, Gloria Guinness, Babe Paley. They moved effortlessly between New York, Paris, and Saint-Tropez — muses to designers and icons of the Jet Set, a community that lived fast, beautifully, and impeccably. Their aesthetic went far beyond fashion — it was a code of conduct, a system of precision and restraint that spoke louder than any excess. That disciplined elegance, combined with a quiet sense of freedom, became the main source of inspiration for Amarice.know more